At Ritual Chocolate, we believe every bite of chocolate should tell a story. And our Ecuador Bar? It’s a journey in every bite.
It begins in the lush, fertile landscapes of Ecuador, where tradition, science, and soul come together. At the heart of it all is Vicente Norero—a man whose passion for cacao transformed not just a farm, but an entire community.
Vicente’s Calling: From Boardrooms to Cacao Groves
Vicente didn’t always walk among cacao trees. He worked for years in the corporate world before he found his true calling—reviving an abandoned cacao farm in Ecuador. His path to cacao was shaped by both family heritage and a search for something more meaningful. Amidst Ecuador's rich, fertile land, he rediscovered his passion for cacao farming and fermentation.
The Science of Flavor: Why Fermentation Matters
What set Vicente’s cacao apart is his dedicated, innovative approach to fermentation. While many producers rely on wild yeast, Vicente uses carefully selected strains of yeast that he’s studied over the years. This controlled process allows him to bring out the best in the beans, developing a unique flavor profile that balances nutty, fruity, and floral notes with delicate hints of orange and jasmine. His precision in fermentation is just one part of his mastery.
His knowledge of cacao genetics helps ensure each bean is cultivated not just for yield, but for excellence—producing cacao that’s both distinctive and consistently outstanding.
Camino Verde: A Community of Farmers
Vicente’s vision goes beyond his farm. Through his "Camino Verde" program, Vicente works with small-scale farmers from different regions, teaching them better farming practices and ensuring they have the resources they need to grow quality cacao. It’s a community effort, one that values sustainability, quality, and environmental stewardship.
Vicente’s work ensures that each harvest of cacao is unique, shaped by the soil, climate, and care of each farmer. His program doesn’t just improve the quality of the cacao; it uplifts entire communities, creating a network of cacao growers who are invested in the future of the land and the quality of their crops.
Sustainability at the Heart of Camino Verde
Sustainability is at the core of everything Vicente does. His commitment to social impact goes beyond just the cacao he produces. He works directly with his workers, helping to improve their lives by building homes, assisting with repairs, and supporting their families. This holistic approach ensures that the entire supply chain benefits from his hard work and dedication. From building homes to supporting education and healthcare, his approach is deeply human.
Meet the Ecuador Bar
Crafted from Vicente’s expertly fermented cacao, our Ecuador Bar is a celebration of complexity and craftsmanship. It’s earthy and, flavorful at its core, lifted by citrus notes and a gentle floral finish.The mild, woody undertones of Ecuadorian cacao complete the profile, offering a complex and satisfying taste with every bite. .. Each bite is a reminder of the care that went into every step of the cacao journey.
Why This Bar Matters
When you choose our Ecuador Bar, you’re not just enjoying exceptional chocolate, you’re also helping to build a better future for cacao farmers in Ecuador and beyond.
So next time you break off a piece, take a moment to think of the soil in Ecuador. Think of Vicente’s vision. And savor the journey—bean to bar.
